The course material synthesizes introductory or detailed concepts for managerial, legal, fiscal, marketing, and negotiation components. It includes examples and best practice guides provided by entrepreneurs invited to H.U.B. lectures—UAUIM alumni active in Romania or internationally—as well as examples of funding (including non-reimbursable grants) and other entrepreneurial resources.
The HUB UAUIM BUSINESS volume collection represents a course manual for ENTREPRENEURSHIP IN CREATIVE SERVICES. It is part of the editorial component of the entrepreneurial support toolkit designed for initiation, development, mentoring, and the consolidation of entrepreneurial skills or competencies for students, master’s students, doctoral candidates, and alumni of the “Ion Mincu” University of Architecture and Urbanism (UAUIM) in Bucharest.
The content of the first 4 volumes was created through the H.U.B. – HUB UAUIM BUSINESS projects, with financial support from the Ministry of Education via Institutional Development Funds (FDI) 2021, 2022, and 2023, by the project teams, faculty members, researchers, and UAUIM students.
The volumes are adapted for activities in creative fields, services, and products such as:
- Architectural design, urbanism, and landscaping.
- Interior design, furniture, or product design.
- Photography, craftsmanship, and creative recycling.
- Digital image creation and 3D visual/media content.
- Cultural, editorial, curatorial, and heritage management.
- Case studies, challenges, and solutions for both the design and execution phases.
Focus of Volume IV
Volume IV represents an extensive guide covering:
- Communication: Types and methods of communication.
- Negotiation: Functions, elements, and stages of negotiation.
- Strategy & Technique: Notions regarding language, strategies, styles, and techniques useful for increasing entrepreneurial competencies.
